11、比别人少用一条线获得更低的工艺成本，比别人提供多一种价值认同并获得更高的利润，这就是苹果。

　　less than others with a line acquire lower process cost more than others, and provide a kind of value identification and obtain more profits, this is an apple.

 

12、所有的产品一定会离开苹果商店但不能离开苹果系统，我们要帮助客户持续使用苹果产品，直到寿终正寝。

　　all products will leave apple store but cannot leave apple system,we have to help customers continued use of apple products, until died.

 

13、IBM Thinkpad如果没了小红点，那它就不是Thinkpad。MACBook如果加了小红点，那它即不是IBM Thinkpad也不是苹果MACBook了。

　　IBM Thinkpad if not a little red dot, it isn't Thinkpad. MACBook if added little red dots, that it is not IBM Thinkpad nor apple MACBook.